Client: The Kroger Company

Role: Copywriter, Copyeditor, Proofreader, Recipe Developer

Project: As writer, recipe developer, and copyeditor for MyMagazine, The Kroger Company's national lifestyle publication, I help shape a brand storytelling platform that reaches millions of households each month. Beyond print, each issue’s reach expands across digital touchpoints — adapting long-form articles into engaging on-site features and email campaigns that drive traffic and inspire readers. My focus is on connecting data-driven insights with approachable, human storytelling — blending food, health, and family content to reflect The Kroger Company's “Fresh for Everyone” brand promise.

Each issue is more than a magazine — it's a fully integrated campaign, aligning editorial strategy with marketing goals while delivering real value to loyal customers.

Details: ~2.7 million customers receive via direct mail; ~1.5 million customers receive via email; ~650 targeted coupon offers per issue, ~68 million coupons distributed to loyalty card customers.