Client: Kroger Health

Role: Concept Lead and Co-Copy Director

Project: Building on three years of standout performance, the next evolution of Kroger Health’s partnership with Joe Burrow transforms a sponsorship into a story about everyday resilience and progress. Through multiple brainstorms, my concept rose to the top and became the campaign’s lead creative direction. I helped refine its voice and continuity across video and out-of-home storytelling — ensuring every moment feels human, purposeful and unmistakably Kroger.

Details: 2025 campaign launching soon! Below is the 2023 campaign, for reference.